Advantage LX

For Tech Support Call:
800-732-8950 ext. 4

Mission Critical Desktop Thermal Printer

CognitiveTPG's most popular desktop label printer, the AdvantageLX (formerly known as the Blaster or Blazer), is still the preferred industry choice for mission critical desktop printer applications. It remains a much beloved printer by both its users and our resellers.

“AdvantageLX earns its reputation as the mission critical desktop every day,” says Andrina Starika, CognitiveTPG's Distibution Manager. “Our resellers trust the AdvantageLX to perform and to survive in the most demanding of environments,” she says. “Almost nothing stops these printers.”

CognitiveTPG’s reliable AdvantageLX thermal label printers provide a robust platform driving productivity to the next level.


Download Advantage LX Spec Sheet

Printer Imaging

The main technology used throughout the Auto Identification and Data Collection industry (AIDC) is provided by thermal printers.  There are two basic methodologies used by thermal printhead technology printers: Direct Thermal (DT) and Thermal Transfer (TT).

What is Direct Thermal (DT) Printing?
Direct thermal printing creates an image or marks the printable media by the use of small controlled heat sections on the thermal printhead.  Heat alone is the active agent in this type of printing.  Specially coated and thermally sensitive media reacts to the direct heat and the paper darkens at fine spaces where this reaction occurs between the paper’s coating and the printhead. 

Advantages

 Disadvantages

 No ribbon required

Limited number of available types of media

Lower operational cost

Highly sensitive to heat, light, abrasion

 

Short media shelf life

 

Limited image quality

Direct Thermal printing includes applications such as:

To learn more about our Direct Thermal media and supplies, please consult the consumables guide or contact us at 720-221-9442 or Toll Free: +1-800-732-8950.

What is Thermal Transfer (TT) Printing?
Thermal Transfer printing creates an image by melting a coating of wax or resin of a specially inked ribbon onto media as the media passes under the printhead.  At each of these fine spaces the ribbon’s ink stays glued (or ‘ironed’) onto the media surface and as such is ‘Thermally Transferred’ from the ribbon to the media.  Using this method, the ribbon material reacts to the direct heat of printhead elements and the media darkens to the degree that the ribbon’s ink is burned onto the printable surface. 

Wax ribbons are best for general purpose labeling.
Wax/resin ribbons are a good choice for moderate scratch, abrasion and mild chemical resistance.   Resin ribbons provide the best performance in harsh environmental conditions.

Advantages

 Disadvantages

Requires 1 to 2 years media shelf life

Special ribbons required

Media is not heat sensitive

Average operational cost

Medium to high image quality

Cannot print on multiple-copy paper

Wide range of available types

Single-pass ribbons only

Industrial thermal transfer printing includes applications such as:

To learn more about Thermal Transfer media, ribbons, and supplies, please consult the consumables guide or contact us at 720-221-9442 or Toll Free: +1-800-732-8950.